It all started with an idea to establish a brand that is relatable, credible, and approachable. The three principles that I believe are often missing from fashion brands today.
The founder Shikha Churiwal was always inclined and passionate towards art and design since early childhood. She pursued her bachelors of art degree from National Institute Of Fashion Technology (NIFT), followed by a 3 years of work experience at prominent Indian design house ‘Anamika Khanna’ as the bridal head, and 3 years at 121 Couture as the design head. Her practice and design interest led her to carve out a niche women’s wear category and she bootstrapped her label named OSHI BY SHIKHA in the year 2021.
The idea of making pretty clothes was always there, whilst achieving the vision of making each piece artistic and a unique one. The brand doesn’t believe in fast trends and aims at creating timeless, classic creations.
The diversity of Indian crafts and cultures have inspired Shikha to choose Indian wear as her main stream of design. Her strength lies in surface design and she likes to challenge herself to include contemporary elements into Indian wear. She weaves tradition with modern aesthetic to discover a new design statement for every collection and that become the Brand’s Identity. Every design is intricately handcrafted from a white fabric to a fully finished product. The label offers a range of artistic, elegant and comfortable clothing in Fusion and Indian Wear.
Instagram: https://www.instagram.com/oshibyshikha/